Hugo Boss has teamed up with environmental organization, Pur, on perhaps our favorite "green" fashion biz initiative to date: Titled "One Fragrance, One Tree," the project will plant one tree in Peru's Amazonian rain forest for every special-edition bottle of Hugo Element or Hugo Man produced.
The massive Peruvian plantation purchased by the Boss/Pur project covers a whopping 800 hectare--think three times the area of Central Park. Incorporating a little Web 2.0 with its "eco," each bottle of Boss' perfume is packaged with a handy "Tree Code," allowing customers to look up the exact location of the tree their purchase funded.
As for the scent itself, Hugo Element is a fresh, spicy blend of cologne, ginger, coriander and cedar woods.
Hugo Boss held a bottle design contest for their new fragrance and below are my entries.
Unfortunately, none of the above were selected, but an artist has to keep trying...